non-genius works back and forth between logic and creativity, helping what people do grow into its natural shape.
We start with the substance, not the surface, and work it through with you. It takes time, but the result has depth and lasts.
Guided by the numbers, we set the measures and design how they reach people.
Deliverables
We sort scattered information and build the structure and presentation that get it across.
Deliverables
Not just the answers — we record the questions we asked and how we pursued them, as a single piece of reading.
Deliverables
Taking cues from what people sense without noticing, we build a world down to the last detail.
Deliverables
We abstract concrete impressions into rules for logo, colour and type.
Deliverables
Through repeated conversation, we dig into the thinking people hold inside and keep it in one book as the essence of the brand.
Deliverables
We turn what can only be felt by being there into an experience that reaches all five senses.
Deliverables
Through conversation, we bring out the background of the business and the assumptions not yet put into words.
We sort what surfaces into key issues and decide what to deliver, to whom, and in what order.
We carry that framework into words, visuals and space.
We put it out into the world and check the response through both numbers and feel.
We bring what we learn back to the core and rebuild the next move.
A web commercial for MYLAB, a programming school. Small cameras worn on the chests of students and instructors let viewers follow the absorption of a class from the same eye level.
An after movie for Dai Tamura’s solo exhibition. The opening uses race footage filmed beforehand at Fuji Speedway. On the day, we filmed and edited in parallel and delivered within hours of the close.
Sean Nachigami
那知上 真之介
Founder & Creative Director
Starting out in filmmaking, Sean has worked on both the logical and creative sides — marketing, sales, engineering and launching new ventures. Now centred on graphic design and photography, Sean digs into the substance of a business from both perspectives and brings it into a single expression.